Data foundation
Assesses the quality, integrity, uniqueness, and availability of customer data.
Independent CRM advisory
Diagnose your CRM ecosystem. Fix the foundation. Scale with AI.
Free self-assessment · No sales call required · Confidential results
Illustrative example · Report preview
CRM Ecosystem Health
Overall maturity
AI readiness
AI capable
Priority
Data governance
A vendor-neutral framework built by CRM and customer experience specialists.
Masterclass · Jesús Hoyos
See how the seven dimensions, maturity levels, and priorities connect to turn an assessment into an actionable plan.
A guided flow to understand your context, measure CRM maturity, and prioritize concrete actions.
We capture country, industry, company type, and business model to adapt the assessment.
The wizard presents questions based on the selected diagnosis and your organization context.
See global maturity, critical assessment areas, and artificial intelligence readiness.
Get risks, quick wins, and recommendations to improve your CRM ecosystem.
Assessment framework
Seven connected perspectives reveal where the CRM ecosystem is strong, fragmented, or ready to scale.
Assesses the quality, integrity, uniqueness, and availability of customer data.
Reviews journeys, stages, handoffs, friction, and metrics across the customer lifecycle.
Analyzes operational alignment across Marketing, Sales, Service, and Customer Success.
Identifies ownership, prioritization, adoption, roadmaps, and continuous improvement.
Assesses integrations, costs, technical debt, and overlap across platforms.
Checks whether the organization shares taxonomies, definitions, and business meaning.
Measures the data, processes, governance, use cases, and metrics required for rigorous AI adoption.
01 — 04
01
Manual, uncontrolled, isolated tools.
02
Processes exist, but they are inconsistent and dependent on key people.
03
There is structure, governance, metrics, and documented processes.
04
Integrated, continuously improving, and ready for AI and agents.

Jesús Hoyos
CRM Coach
& Mentor
Solvis Consulting is a consulting firm with 20+ years of experience across LATAM and the US, specialized in designing vendor-independent, multi-platform ecosystems.
CX2 Advisory is the coaching and advisory arm led by Jesús Hoyos, an independent analyst recognized in the CRM and Customer Experience industry.


A rigorous baseline of maturity, operating gaps, and priorities.
Executive guidance to turn findings into decisions and momentum.
Practical execution support across process, data, and technology.
A durable operating model for governance, adoption, and continuous improvement.
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